Privacy Policy

1. Who We Are

CiteNorth ("we", "us", "our") is an SEO, Generative Engine Optimisation (GEO), and Answer Engine Optimisation (AEO) agency based in the United Kingdom, operating the website https://citenorth.co.uk. We act as the Data Controller in respect of any personal data collected through this website.

If you have any questions about this Privacy Policy or how your personal data is handled, you can reach us directly at: contact@citenorth.co.uk.

2. What Personal Data We Collect

We only collect personal information that is relevant and necessary for us to communicate with you and provide our search and visibility services. This includes:

• Inquiry & Consultation Details: When you submit a contact inquiry or request a discovery call, we collect your name, email address, website URL, phone number (optional), and any details you provide about your business and search goals.
• Technical & Usage Data: When you visit our website, standard web server logs and security filters may automatically capture your IP address, browser type, operating system, and referral headers.
• Communications: Any correspondence you send to us via email or form submissions, including notes from discovery calls.

3. Lawful Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we only process personal information where we have a recognised lawful basis:

• Performance of a Contract or Pre-Contractual Steps (Article 6(1)(b)): To review your website visibility, respond to your inquiries, prepare proposals, and arrange scheduled consultations at your request.
• Legitimate Interests (Article 6(1)(f)): To operate, maintain, and secure our agency website, improve our services, and protect against fraudulent submissions and malicious traffic.
• Legal Obligation (Article 6(1)(c)): To comply with statutory accounting, tax, and legal record-keeping obligations in the United Kingdom.

4. How We Use Your Information

We use your information exclusively to:

• Analyze how your business and website appear on Google and in AI search engines (such as ChatGPT, Perplexity, and Gemini).
• Communicate with you regarding your inquiry, schedule discovery calls, and deliver visibility audits.
• Provide ongoing client services, reporting, and technical SEO implementations.

We never sell, rent, trade, or monetize your personal information to third parties.

5. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or to satisfy legal, accounting, and reporting requirements. Inquiries that do not proceed to an active engagement are reviewed and securely deleted after 12 months.

6. Third-Party Service Providers

To deliver a fast, reliable, and secure online experience, we work with trusted infrastructure partners who process data strictly under confidentiality agreements and data protection standards:

• Hosting & Server Infrastructure: High-performance UK/European cloud hosting providing web delivery and SSL encryption.
• Calendar & Scheduling: Secure scheduling services used to coordinate discovery calls when you choose to book directly online.
• Email Routing: Authenticated mail delivery services ensuring secure transmission of messages sent to contact@citenorth.co.uk.

7. Your Statutory Rights

Under the UK Data Protection Act 2018 and UK GDPR, you have comprehensive rights regarding your personal information, including:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Rectification: You may ask us to correct inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): You may request the deletion of your personal information where there is no overriding legal reason to continue processing it.
• Right to Restrict or Object to Processing: You may object to the processing of your data based on legitimate interests.
• Right to Data Portability: You may request the transfer of your data to you or another service provider.

To exercise any of these rights, please contact us at contact@citenorth.co.uk. We respond to all verified requests within one calendar month, free of charge.

8. Cookies & Tracking

Our website uses essential technical cookies required for the site to function securely and load quickly. We do not deploy intrusive third-party cross-site advertising trackers. Any analytics data collected is anonymised to assess aggregated site performance.

9. Complaints

If you have any concerns about our use of your personal information, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: https://ico.org.uk · Telephone: 0303 123 1113